A
Alpha Leagues
GTM · Outreach Targets
Drafted 2026-05-02
For: Jerome / Jason / Ryan
Status: Working list

Who, where, and what to promote.

Working outreach map for the summer push. The hard target: 100 founding-cohort leagues at $129 locked for life by Sept 10 kickoff. Every contact below is one we can pitch for free coverage, organic engagement, or relationship-building. No paid spend assumed. Lists synthesized from five parallel research passes 2026-05-02.

10
Reddit lanes
Subreddits ranked by subscriber count and posting policy.
33
Podcasts (all tiers)
3 mega · 20 established mid-tier · 10 small/growing. Plus 8 network bundle paths. Host rivals removed.
25
YouTubers (all sizes)
4 mega · 9 mid · 12 small. Subscriber counts via Feedspot 2026 + Social Blade.
13
Influencers + 3 hunting grounds
Macro / micro / emerging plus Footballguys forum + SFB + RSO commish hunting grounds. Host rivals removed.
01 / 04

Reddit channels

Ranked by MFL-commish density × promo tolerance. Most subs ban first-post links; mod-DM before product posts. Use 9:1 contribute-to-promote ratio across the board, 20:1 in the bigger generic subs.

Subreddit Subs Fit Posting note
r/DynastyFF~192KHigh commish densityDM mods before posting product. Strict on self-promo. Long-form intro + comparison tables work best.
r/DynastyFFCommunity~7-10KHighLooser offshoot. Better for early seeding while r/DynastyFF mod-DM is in flight.
r/findaleaguemidHighExplicitly allows league-recruitment posts. Perfect for "join an Alpha founding cohort league" angle.
r/AdvancedFantasyFootball~30-40KHighPower-user skew. Tolerant of substantive comparison posts (markdown tables, etc.).
r/DynastyFFAdvicemidMediumAdjacent to r/DynastyFF. Cross-engage but post separately.
r/DynastyTradeAdvice~25KKarma builderLow-effort high-upvote answers here build account karma to unlock other subs.
r/fantasyfootball~3.4MComment-onlyAuto-mod kills new domains. Comment helpfully for months before any product mention. Strict 20:1 ratio.
r/SleeperappmidIntel + DMsDon't post product. DM goldmine for frustrated commishes — exactly the Sleeper-graduate target.
r/ESPNFantasymidIntel + DMsSame playbook as r/Sleeperapp — comment-only, DM for cohort recruitment.
r/MyFantasyLeaguethinPlant flagLikely dead but worth one good intro post just to claim presence.

Anti-patterns that get you banned permanently

02 / 04

Podcasts — all tiers

Mega, established mid-tier, small/growing. Plus 12 network bundle paths. Per-episode download counts are non-public industry-wide; size signals are strongest available proxy (Apple chart position, Twitter following, Apple review count, network status).

Conflict-audit done — host rivals removed

Original list flagged 8 entries owned by or affiliated with companies that host fantasy leagues directly (ESPN, CBS, NFL, Yahoo, NBC/Rotoworld, Underdog, FFPC). Those won't amplify a platform coming for their customer base, so they've been dropped from the list entirely. Two tiers remain:

Removed: ESPN Fantasy Focus Football · CBS Fantasy Football Today · NFL Fantasy Football Podcast · Yahoo Fantasy Forecast · Rotoworld Football Show · Fantasy Football with Josh & Hayden (Underdog) · The High-Stakes Fantasy Football Hour (FFPC) · @FFPC_Balkman · plus 4 host-network bundles (ESPN, CBS Sports, NBC/Rotoworld, Underdog).

Mega · top-of-vertical — 3 shows after host rivals removed

ShowHostsConflictNetwork · nicheContact
The Fantasy FootballersAndy Holloway, Jason Moore, Mike WrightTool/ContentiHeart / NFL Podcast Network · redraft flagship · UDK app + Footclan on Sleepersite contact / damon@amplifymgmt.com
Fantasy Footballers DynastyKyle Borgognoni, Matthew Betz, Jason Moore, Mike WrightTool/ContentiHeart / NFL Podcast Network · dynastysame as parent
The Ringer Fantasy Football ShowDanny Heifetz, Danny Kelly, Craig HorlbeckIndependentThe Ringer / Spotify · 2026 Best Sports Pod nomineeaudience@theringer.com · producer Austin Gayle

Established mid-tier — 20 shows after host rivals removed

ShowHostsConflictNetwork · nicheContact
FantasyPros Fantasy Football PodcastPat Fitzmaurice, Andrew Erickson, Derek Brown, Ryan Wormeli, Joe Pisapia, Kyle YatesTool/ContentiHeartPodcasts · rankings aggregator (no host)podcast@fantasypros.com
Late-Round Fantasy FootballJJ ZachariasonIndependentiHeart / NFL Podcast Network · analyticaljj@laterround.com · @LateRoundQB
Establish The RunAdam Levitan, Evan Silva, John Daigle, Drew Dinkmeyer, Mike LeoneTool/ContentETR · DFS / best ball / dynasty subscriptionsupport@establishtherun.com · @EvanSilva, @AdamLevitan
PFF Fantasy Football PodcastNathan Jahnke, Jon MacriTool/ContentPro Football Focus · analyticsmedia@pff.com · @NateJahnkeNFL
RotoWire Fantasy FootballJeff Erickson, Nick Whalen, Jake Letarski, Joe Bartel, John McKechnie, Mario Puig, Alan SeslowskyTool/ContentRotoWire / SiriusXM · content + tools, no hostRotoWire site form · @Rotowire
The Athletic Fantasy FootballJake Ciely, Brandon Funston, Chris Welsh, Nando Di Fino, Chris VaccaroIndependentThe Athletic / NYT · subscription contentThe Athletic press · @JakeCiely DM
Fantasy FlexChris Raybon, Sean KoernerTool/ContentAction Network · betting + fantasy ecosystempress@actionnetwork.com · @ChrisRaybon, @TheSeanKoerner
Footballguys Fantasy Football ShowDave Kluge, Alfredo Brown, Joey Wright, Jeff Bell + rotationTool/ContentFootballguys · subscription tools, integrates with hostsFBG site contact
The Audible (Footballguys)Sigmund Bloom, Cecil LammeyTool/ContentFootballguys · since 2005, platform-philosophical@SigmundBloom DM · FBG contact
Footballguys Dynasty Football ShowJeff Bell, Dave KlugeTool/ContentFootballguys · dynastyFBG site contact
Pat Mayo ExperiencePat MayoIndependentMayo Media / Blue Wire · DFS + betting · 32 FSWA noms@ThePME DM · Blue Wire booking
Harris Fantasy Football PodcastChristopher HarrisIndependentIndependent (ex-ESPN) · multi-time FSWA Best Podchris@harrisfootball.com · @HarrisFootball
DLF Dynasty PodcastDan Meylor, Matt Price, Ryan McDowellTool/ContentDLF · content + Trade Calculator (no host)DLF contact form · @DLF_FFL
Dynasty Nerds PodcastGarret Price, Rich Dotson, Matt O'HaraTool/ContentDynasty Nerds · GM tool integrates with hosts@DynastyNerds DM · site contact
RotoUnderworld Radio / PlayerProfilerMatt Kelley ("The Podfather")Tool/ContentPlayerProfiler Network · 9-show analytics network@MattKelley_FF · PlayerProfiler site
The IDP ShowJon Macri + Josh, Adam, BobbyTool/ContentFantasy Points · subscription content (no host)@TheIDPShow DM · FantasyPoints contact
IDP Fantasy Football PodcastJustin Varnes, Tom SimonsTool/ContentFantasy Points · IDPFantasyPoints contact
Devy DevotionalJohn Arrington, Aaron Wilcox, Andy StarrTool/ContentDLF · devy / college-to-cantonDLF contact form
Campus2CantonMultiple (network)IndependentC2C · devy / college-to-NFLC2C site contact form
Ross Tucker NFL Podcast (FF segment)Ross Tucker, John DaigleIndependentRoss Tucker Network · mainstream NFLRossTuckerNFL.com · @RossTuckerNFL

Small + growing — 8 independent · 2 tool/content overlap · 0 host rivals

ShowHostsConflictSize signalContact
Dynasty CompassJeff Blaylock, Tipp MajorTool/Contentgrowing · Footballguys-affiliateddynastycompass.com
Dynasty Hotseat@DynastyHotseatIndependent~1.5K TwitterTwitter DM
Do or DynastyAndrew Horne, Nick Cerep, Brady MellingerIndependentbrand new · 4 Apple reviewsshow contact form
The UndraftedJax FalconeIndependent72 Apple reviewsshow contact
Dynasty AlphasTony Langer, Alexander BurbackIndependent6 Apple reviews · Minnesotashow contact
Unending Rebuildsmall SF/PPR showIndependentsmallTwitter DM
The Trenches FFJonathan SandersIndependentyear-round dynasty · smallTwitter DM
FantasyInSessionCarlos Jones, Javar Henry, Gabriel HollyIndependent50 Apple reviews · Atlantashow contact
DLF SuperFlex SuperShowJohn Hogue, Tommy BlairTool/Content~1.9K Twitter · 175 reviewsDLF site contact
Dynasty Trades HQShane Manila, Jeremy Browand, Michael CipesIndependent~13.5K Twitter · top of "small"Twitter DM

Conflict tally across the full 40-show list

Network bundle opportunities — pitch one parent, hit multiple shows

NetworkShows under itNote
Footballguys NetworkFBG Fantasy Football Show, The Audible, FBG Dynasty Football Show, FBG DFS Show, FBG Daily UpdateSigmund Bloom is the entry point
FantasyPros / iHeartFantasyPros FF Podcast, FantasyPros Dynasty Football PodcastBoth via podcast@fantasypros.com
NFL Podcast Network / iHeartFantasy Footballers, Fantasy Footballers Dynasty, Late-Round Fantasy FootballSame iHeart booking infrastructure
The AthleticAthletic Fantasy Football Podcast, Fantasy Football Rankings ShowNYT-owned
Action NetworkFantasy Flex, Action Network Sports Betting PodCommish-platform crossover
DLFDLF Dynasty Podcast, Devy Devotional, Dynasty Crossroads, SuperFlex ShowDLF site contact form
PlayerProfiler / RotoUnderworld9-show network under Matt Kelley (incl. Mind of Mansion, Sonic Truth, Dynasty Life)Single contact point
Fantasy PointsFP Podcast, NFL DFS Deep Dive, IDP Show, IDP FF Podcast, Cashing PointsFantasyPoints.com contact
Mayo Media / Blue WirePat Mayo Experience, Fantasy Golf Degenerates, Dog or PassBlue Wire booking

Methodology + caveats

03 / 04

YouTubers — all sizes

Mix of mega channels (relationship-play, biggest amp), mid channels (sweet spot for response × reach), and small channels (fastest yes, hungriest for content). All contact paths verified.

Mega · 200K+ subs — relationship-play

ChannelCreatorConflictSubsContact
The Fantasy FootballersAndy Holloway, Jason Moore, Mike WrightTool/Content414Kdamon@amplifymgmt.com
FantasyProsPat Fitzmaurice, Andrew EricksonTool/Content285Ksupport@fantasypros.com + biz form
The Fantasy HeadlinersKyle Yates, Marvin Elequin, Rich HribarIndependent257Kbusiness@fantasyheadliners.com
Sal VetrisoloIndependent200Ksalvetri@gmail.com / @SalVetriNFL

Mid · 30-200K — sweet spot for response × reach

ChannelCreatorConflictSubsContact
Fantasy Football AdviceNick (solo)Independent122Kcontact@fantasyfootballadvice.com
Fantasy Football CounselorKevin RobertsIndependent103Ksponsor@thefantasyfootballcounselor.com
The Fantasy Football Fellasmulti-hostIndependent72.9Kthefellas@fantasyfootballfellas.com
Fantasy LifeMatthew Berry propertyTool/Content65.2Khello@fantasylife.com
Fantasy CouchHuseyin "The Brain"Independent38.9K@fantasycouch IG
Domain Fantasy FootballsoloIndependent38Kdomainfantasy@gmail.com
Fantasy Football Show (Smitty)SmittyIndependent37.6Ksmitty@thefantasyfootballshow.com
DD Fantasy FootballRayGQueIndependent35.3Klinktree → @raygque
Footballguys AudibleSigmund Bloom + Cecil LammeyTool/Content31.1Kbloom@footballguys.com

Small · under 30K subs — fastest yes, hungriest for content

ChannelCreatorConflictSubsContact
TylerFFCreatorTyler · actively recruiting subscribers on XIndependent4.5K@TylerFFCreator DM
The PodfatherMatt KelleyTool/Content29.9Kmatt@playerprofiler.com
Football Fanalysts Networkmulti-hostIndependent26.5Kchannel About
Fantasy Footballers DynastyKyle Borgognoni, Matthew BetzTool/Content22.2Kdamon@amplifymgmt.com
Dynasty League FootballKen Moody (CTO) + DLF rosterTool/Content21.4Kken@dynastyleaguefootball.com
Devy to Dynasty FootballsoloIndependent18.2Kchannel About
No Expert Fantasy Footballunderdog brandIndependent12.6Kchannel About
Late-Round Fantasy FootballJJ ZachariasonIndependent~10K (massive on pod side)jj@lateround.com
Cover 1 Fantasy Footballmulti-hostIndependent7.2Kinfo@cover1.net
RotoViz Fantasy Footballanalytics-drivenTool/Content4.8Kcontact@rotoviz.com
Dynasty DaddyJeremy Timperio · software engineer, runs dynasty analytics toolTool/Content<5K YT · 70M tool impressions/yrLinkedIn jmtimper / buymeacoffee
Justin Henry ShowsoloIndependent9Kchannel About
04 / 04

Influencers

Twitter/X primary platform, cross-platform where relevant. Mix of macro, micro, and emerging tiers. Plus three "fanatic-commish" hunting grounds where the founding cohort pre-qualifies itself.

Macro · 50K+ followers — high reach, harder to land

HandleReal nameConflictFollowersFocusContact
@LateRoundQBJJ ZachariasonIndependent~160KAnalytics + dynastysite form / DM
@ScottFish24Scott FishTool/Content~100K+SFB + Commission: Impossible + LeagueSafe (escrow only, not host)DM open / scottfishbowl.com
@SigmundBloomSigmund BloomTool/Content~75KFootballguys "Dynasty Commissioner's Guide"DM / Footballguys email
@KeepTradeCutKTC teamTool/Content~70KCrowdsourced rankings tool (no host)partnerships angle
@DynastyNerdsRich Dotson, Matt O'Hara, Garret PriceTool/Content~50.6KDynasty pod + Trade Calculator + GM tooldynastynerds.com/contact

Micro · 3-25K followers — easier land, often more credible per impression

HandleReal nameConflictFollowersFocusContact
@RyanMc23Ryan McDowellTool/Content~30KDLF dynasty pod — OG commish voiceTwitter DM
@MattWaldmanMatt WaldmanTool/Content~50KFootballguys / RSP / devy / dynastyDM
@AnOutragedJewNate LissTool/Content~20K+Dynasty Rankings pod / BreakoutFinder co-creatorDM
@Fitz_FantasyProsPat FitzmauriceTool/Content~15KFantasyPros dynasty rankings authorityDM
@destinationdevyDD Fantasy FootballTool/Content~18KDevy / DLF podDM
@dynasty_daddyJeremy TimperioTool/Content~8KEngineer who built KTC-style analytics toolDM / LinkedIn — engineer-to-engineer

Emerging · under 5K followers — easiest land, growth bet

HandleReal nameConflictFollowersFocusContact
@EricHardterEric HardterTool/Content~5KDLF writerDM
@TylerFFCreatorTylerIndependentgrowingDynasty content, actively recruitingDM

Fanatic-commish hunting grounds

These aren't influencers — they're where you find the founding cohort. Each lane self-qualifies its members as exactly the MFL-refugee profile we're after.

05 / 05 · Reference data

Sponsorship cost reference

Almost no major fantasy property publishes rates publicly. Below = industry-standard ranges from sponsorship-pricing research (Ad Results Media, InfluenceFlow, Beehiiv, Stackmatix, Awisee, Hootsuite). Where a target's rate isn't quoted publicly, an extrapolated ESTIMATE is shown with confidence level.

Industry-standard ranges

LaneTierRange per spotNotes
Podcast 60s host-readMacro 100K+ DLs/episode$2,500-4,000$25-40 CPM
Mid 10-100K DLs$150-3,000$15-30 CPM
Small under 10K$50-300 OR barterOften product/affiliate trade
YouTube integrated mentionMacro 200K+ subs$5K-20KDedicated video: $10K-40K
Mid 30-200K$1K-5KDedicated video: $3K-10K
Small under 30KFREE OR $250-1KOften free for honest review of product access
Newsletter dedicated sendSports vertical$15-35 CPM$250 per send at 10K subs · $1,500 at 60K · scales linear
X / Twitter promoted postSelf-serve ads$2-6 CPM, ~$0.75 CPCSports/entertainment vertical
X influencer promoted tweetMacro 50K+$5K-50K per postWide range based on creator + post type
Micro 5-25K$500-5K per postSports niche multiplier ~1x base
Reddit promoted postr/DynastyFF tier$0.50-2.50 CPC, $3-10 CPMMinimum effective: ~$1,500 over 14-21 days. Platform $5/day floor "guarantees you learn nothing."

Estimates for priority targets — none publish rates; sourced from comparable-tier extrapolation

TargetRate estimateConfidenceBasis
The Fantasy Footballers$4K-8K per host-read epMEDIUMTop-of-vertical premium · SiriusXM-tier · 414K YouTube
FantasyProsCPM display onlyLOW38M annual visits, 2.22B annual ad impressions, 1.2M email subs · sells display CPM, not creator integration
Footballguys newsletter$9K-21K per dedicated sendMEDIUM600K newsletter subs at $15-35 CPM. Likely packaged into multi-send runs.
DLF / Dynasty Nerds / Late-Round / Footballguys pods$500-2,000 per epMEDIUMMid-tier dynasty podcasts
Commission: Impossible$200-500 OR barterLOWSemi-dormant since Feb 2025
Pat Mayo / Mayo Media NetworkInquire via Blue Wire podcast networkLOWMonetized through Blue Wire — bluewirepods.com
KeepTradeCutDisplay via Google AdSenseLOWNo creator-integration path public; partnership lane more likely than ad

Negotiation reality (sourced)

LeverEffectNotes
Multi-episode bundles10-20% off CPM3-pack ~10-15%, annual ~20%
Founder-direct pitchValue-exchange unlockMid-tier creators trade rate-card for product access, cross-promo, equity-light affiliate. Three sources confirm.
First-time advertiser discountNone automaticDiscounts come from commitments, not virginity
Late-window unsold inventory30-50% off rate-cardMake-good slots / unsold spots near booking deadline

Free-coverage probability by target type

Target typeProbabilityNotes
Sub-30K dynasty YouTubersHIGHDedicated video for free product access — content-hungry
Tier-3 small podcasts (in section 02 above)HIGHFree founder interviews — three sources confirm pattern
Commission: ImpossibleHIGHNovelty value of new commish platform; semi-dormant could use the content
KeepTradeCutHIGHEngineer-founder peer; integration partnership angle
r/DynastyFF AMAHIGHFree with mod approval
Sigmund Bloom / Footballguys AudibleHIGHWrote dynasty commish guide; loves new ideas
Fantasy Football CounselorHIGHPublishes sponsor page = transactional culture, but founder interviews welcomed
Mid-tier 30-200K YouTubersMEDIUMWill sometimes do honest reviews; many gatekept by managers
Macro 200K+ creatorsLOWRun as commercial properties; managers gate access
Fantasy Footballers / FantasyPros / DLF / FBGLOWCommercial properties with revenue gates

Source list

Ad Results Media 2025 · InfluenceFlow Rate Cards 2026 · Beehiiv Newsletter Sponsorship · Stackmatix Reddit 2026 · Awisee Podcast Rates · Castos Podcast Ads Guide · Grand View Podcast Market Report · Descript YouTube Sponsorship · Inboxbanner Newsletter Pricing · Paved Newsletter Advertising · Marketing LTB X Stats · Hootsuite X Ads · Afluencer Influencer Rates · Shopify Influencer Pricing · Affect Group Reddit · DXMedia Podcast · Million Podcasts Pricing · EOFire Sponsorships · Lower Street · Foundr · Buzzsprout · FF Counselor / Fantasy Footballers / FantasyPros / Footballguys / DLF advertise pages · Blue Wire / Mayo Media network listing.